The good stuff in magic.

The best offers. The best content. Simply the best online destination in magic.

Made and curated by Benji & Jacob.

Hands down… two of the hardest working contributors to the magic community!
Michael Grant
The best collection of magic on the internet.
Zee J. Yan
Jacob & Benji are two of my favourite creators… the reason magic keeps moving forward in today's communication age.
Richard

Bestsellers

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SansMinds Vault

SansMinds Vault

Benji’s shelf

SansMinds Vault

A decade of magic for a dollar or two.

£1.25
TDM Classic Magic Books Collection

TDM Classic Magic Books Collection

Jacob’s shelf

TDM Classic Magic Books Collection

Our most popular product. An entire library of classic magic books complete with an index and reading guide.

£10.00
The Witch Hand Project

The Witch Hand Project

Benji’s shelf

The Witch Hand Project

We spent a week studying the 'Which Hand' plot and this is the result.

£10.00
Forcing By Telepathy

Forcing By Telepathy

Jacob’s shelf

Forcing By Telepathy

The single easiest trick we know. This is what we perform when we're feeling lazy but want something good.

£8.00
3 Foolers

3 Foolers

Benji’s shelf

3 Foolers

These card tricks will fool you.

£15.00
138 Classic Effects

138 Classic Effects

Benji’s shelf

138 Classic Effects

We spent hundreds of hours reading old magic books so you don't have to. These are the 138 best effects we found.

£110.00
ICF

ICF

Jacob’s shelf

ICF

The cleanest way to force a number on a borrowed phone. Created by Thomas Pelzer.

£10.00
Shaken, Not Stirred

Shaken, Not Stirred

Benji’s shelf

Shaken, Not Stirred

An idea we found in an old Howard Thurston book. This fools magicians.

£8.00

Come on in

Long day?

Whew. It must be cold out there. Let us take your coat.

No, please — don’t worry about it.

Here, make yourself at home. The fire’s blazing and the food is good.

It’s plenty busy but there’s a table over there needs some extra company.

Pretty sure they were arguing over false deals, last we checked.

Give them something new to chew on, why don’t you?

What’s that?

Oh, this place?

Just a spot for weary magicians to recharge before continuing their journey.

No, we’re not sure how you found us, either.

But you’re welcome to stay as long as you like.”

Your friends,

Benji and Jacob

The Daily Magician

Interesting things from inside and outside magic.

We make as much as we sell. Videos, essays and long conversations — most of it free.

New

Just landed.

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Benji and Jacob at the table with a deck of cards
They radiate a brand of simple good-hearted honesty that is rare in the sea of barracudas and sharks found at many other purveyors of magic. They put their hearts on their sleeve, not up their sleeve.
A Daily Magician reader

How we operate

We do things a bit differently.

Most of what follows costs us money. We think it's the reason people buy from us twice.

  1. A lifetime refund guarantee

    Buy something, decide it isn't for you — next week or in five years — and we'll refund it. No forms, no time limit, and no need to explain yourself.

  2. Honest and transparent trailers — no methods cut

    What you see in a trailer is what the trick actually does. No convenient camera cuts, no angles chosen to flatter it, no edit quietly hiding the moment the method happens.

  3. No big team

    It's literally just Benji and Jacob here, running this whole operation. With a little help from Jacob's wife :)

  4. We know our customers by name

    This isn't a just a magic store. It's a community - and we value your business. If you ever want a discount or special offer put together for you, reach out and we'll see what we can do.

  5. We publish every review

    Yeah we could just hide the bad reviews, but whatever. We trust that long term it's better for our business for you to know that any review we receive is published - so when a product is hyped by customers, you know it's for real and not just a curated collecton of favourable reviews.

— Benji & Jacob

What people say

A lot of magicians read these emails.

I haven't enjoyed magic this much since I went to the Magic Castle in the 70s.
Wes Bucey
The Daily Magician is one of the few emails I always read when they come. The effects I've bought from them are top-tier, and the free information is worth a lot. Recommended.
Arlen Card
There's a reason that some of the top magicians in the world reach out to The Daily Magician for help. They. Know. Their. Stuff! When I get an email from them, I stop what I'm doing and read it immediately! They're THAT good.
Steven Bridges
Whether you're a complete beginner or a well seasoned performer, The Daily Magician has something for you. They have a wealth of information, amazing magical effects, and solid training material. Not only that, but also a wonderful community to share it with.
Danny Goldsmith
These two have given back more to magic than the majority of magicians do in their lifetime!
Mike Giusti
When I decided a certain trick was not really for me, I was immediately offered a refund with no questions asked. So ordering is risk free, which gives clients absolute confidence when ordering.
Trevor
The Daily Magician Newsletter is a must-read any time it hits my inbox. Benji and Jacob really know how to get the wheels turning, asking the questions that don't always get asked. What I love about the Daily Magician newsletter is it challenges the status quo. What can we be doing better as performers? How can we continue to grow?
Jim
Love your insane devotion to finding and providing so much great content. No misleading hype. No marketing misdirection. No disingenuous tricks up your sleeves. Keep up the fully-appreciated, magical work!
Neal Gomberg
The general attitude of these two young men has always made an impression on me. They are both genuinely interested in the welfare of magic and the ongoing teaching of this amazing and interesting topic. I appreciate their effort in passing this on to others.
Alan Blair